Barcodim Privacy Policy
Effective Date: June 2, 2025
Barcodim ("we," "our," or "us") values your privacy. This Privacy Policy explains how we collect, use, and
protect your information when you use our mobile application. We collect both analytics data directly and
utilize third-party services that may collect additional information from your device.
1. Information We Collect
1.1 Analytics Data We Collect Directly
We use Mixpanel analytics to understand how users interact with our app. This helps us improve functionality
and user experience. We collect:
- User Identification: Unique user IDs, email addresses (when provided)
- Authentication Events: Registration, login attempts, password resets, email
verification
- App Usage Data: Screen views, feature usage, session duration, app launches
- Product Interaction: Barcode scanning activity, product searches, review submissions
- Device Information: Platform (iOS/Android), device model, screen dimensions, app
version
- Performance Data: Loading times, error occurrences, crash reports
- User Preferences: Settings changes, feature discoveries, onboarding completion
1.2 Third-Party Data Collection
Third-party services integrated into our app may also collect information:
- Device Information: Model, operating system version, unique identifiers
- Location Data: Approximate or precise location (if you grant permission)
- Advertising Data: Ad interactions, session duration, and basic app-usage data
- Installation Metrics: App installation and usage statistics
2. How We Use Your Information
We use the collected information to:
- Improve app functionality and user experience
- Analyze usage patterns and feature adoption
- Identify and fix bugs or technical issues
- Understand user preferences and behavior
- Provide customer support
- Ensure app security and prevent fraud
- Develop new features based on user needs
3. Third-Party Services & Data Collection
Our app integrates several third-party services that may collect and process data according to their own
privacy policies:
3.1 Mixpanel Analytics
We use Mixpanel to collect and analyze user behavior data. Mixpanel may collect:
- User interactions and event data
- Device and browser information
- IP addresses and general location information
- User identifiers and session information
For details on Mixpanel's data practices, please see the Mixpanel Privacy Policy.
3.2 Google AdMob
Our app integrates Google AdMob to serve advertisements. AdMob may collect:
- Advertising ID and other device identifiers
- IP address and coarse location data
- Device details (model, OS version, network provider, language)
- In-app activity and interaction with ads
For details on Google's data practices, please see Google AdMob & Ads Privacy Policy.
3.3 Facebook SDK
We use Facebook SDK to track app installations and basic usage metrics. The Facebook SDK may collect:
- Device information (device model, OS version)
- Installation data (when and how you installed the app)
- App events (app launches, session duration)
- Advertising ID
For more information, please see the Facebook Data Policy.
3.4 Cloudinary
We use Cloudinary to store and manage user-uploaded product images. When you upload an image:
- The image is sent to and stored on Cloudinary's servers
- Images are associated with product barcodes, not with your personal information
- Images may be publicly accessible to anyone with the correct URL
For more information, see the Cloudinary Privacy Policy.
4. Data Sharing and Disclosure
We do not sell your personal information. We may share your information in the following circumstances:
- Service Providers: With third-party services (Mixpanel, Google, Facebook, Cloudinary)
as described above
- Legal Requirements: When required by law or to protect our rights and safety
- Business Transfers: In connection with a merger, acquisition, or sale of assets
- User Consent: When you explicitly consent to sharing
5. Managing Your Privacy
You can control data collection and protect your privacy by:
- Analytics Opt-out: Contact us to opt out of analytics tracking
- Advertising Controls: Disable personalized ads in your device settings
- App Permissions: Manage camera, location, and other permissions in system settings
- Advertising ID: Reset your advertising ID in device settings
- Interest-based Advertising:
- Android: Settings > Google > Ads > "Opt out of Ads Personalisation"
- iOS: Settings > Privacy > Tracking > disable "Allow Apps to Request to Track"
- Facebook Ad Preferences: Visit Facebook Ad Preferences
- Mixpanel Opt-out: Visit Mixpanel Opt-out
6. Data Storage and Security
We implement appropriate security measures to protect your information:
- Data is encrypted in transit and at rest
- Access to personal data is limited to authorized personnel
- Regular security audits and updates
- Third-party services maintain their own security standards
However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute
security.
7. Data Retention
We retain your information for as long as necessary to provide our services and for legitimate business
purposes:
- Analytics Data: Retained for up to 2 years for analysis and improvement purposes
- User Account Data: Retained until account deletion is requested
- Reviews and Images: Retained indefinitely to maintain product database integrity
- Third-party Data: Subject to respective third-party retention policies
8. User-Generated Content (Reviews & Images)
Important Information About User Content:
- Reviews and uploaded images are publicly visible to other users
- Once submitted, reviews cannot be deleted by the user
- Reviews and images remain on our servers even after you clear local data or uninstall the app
- Product images are hosted on Cloudinary and linked to product barcodes
- We cannot guarantee complete erasure from all third-party caches once removed from our system
By submitting reviews or images, you grant us a non-exclusive, worldwide, royalty-free license to use,
reproduce, process, and display that content to provide and improve our services.
9. Clearing Data & Its Limitations
- The "Clear Data" button removes stored data only
from your local device
- Clearing data does not delete your reviews or content stored on our
servers
- Analytics data and user identification remain in our systems and third-party services
- To request permanent removal of your data, please contact us at the email address below
10. Your Rights
Depending on your location, you may have the following rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information (subject to certain
limitations)
- Portability: Request a copy of your data in a portable format
- Objection: Object to certain processing of your personal information
- Restriction: Request restriction of processing in certain circumstances
To exercise these rights, please contact us using the information provided below.
11. Children's Privacy
This app is not intended for children under 13. We do not knowingly collect personal information from
children. If you believe your child has provided such information, contact us immediately so we can delete
it.
12. International Data Transfers
Your information may be transferred to and processed in countries other than your own. These countries may
have different data protection laws. By using our app, you consent to such transfers.
13. Changes to This Privacy Policy
We may update this policy at any time. Material changes will be announced through the app or via email if we
have your contact information. Continued use of the app signifies acceptance of the revised policy. Please
review this page periodically for the latest information.